Summit, NJ, August 31, 2018 --(PR.com
)-- Meeting with healthcare professionals is a precious, but rapidly vanishing commodity for sales teams in the pharmaceutical and biotechnology industry. When that opportunity arises, representatives must immediately engage their audience by accessing the most relevant, current, and compliant content available from an organization’s library of information.
Arteric, an award-winning healthcare digital marketing agency, recently added another powerful method to help brands deliver their messages. On August 27, Arteric was certified as a service partner to produce and manage content for the Veeva Closed Loop Marketing (CLM) customer engagement solution.
Veeva CLM is a cloud-based software platform that enables sales representatives, medical liaisons, and other industry teams to share compliant educational content, record and share customer insights, and execute multiple other functions that manage the customer relationship.
“Veeva CLM contributes another tactic to Arteric’s 360° approach to helping healthcare marketers share their messages,” states Heather Eckhaus, vice president, group account director. "For 2 decades, we’ve empowered brands to engage effectively with online audiences
by blending marketing strategy, search expertise, and Web technologies to produce persuasive content strategies. Leveraging the Veeva CLM platform, we can apply decades of content strategy experience to help brands connect one on one and tell highly targeted stories."
The Arteric certification effort was led by Lloyd McGarrigal, software development manager. Certification involved an extensive evaluation process that required Arteric to demonstrate mastery across 16 categories of Veeva CLM functionality.
CLM certification marks Arteric’s second success with Veeva technology. Arteric previously integrated Veeva Vault - a cloud-based content-management platform and suite of applications to manage highly regulated content - into the central medical information website for a global biotechnology company.
Work With Arteric
Call Arteric at 201.546.9910 for guidance to share your brand’s story across the world or across the room. Ask for Hans Kaspersetz. The Arteric team is looking to take on new challenges.
Arteric is a pharmaceutical and biotechnology digital marketing agency that is trusted across the enterprise for its expertise in digital strategy, software engineering, data, search engine optimization, and search engine marketing. Arteric is the digital agency that will propel your clinical trials recruitment, premarket shaping, disease state education, brand launch, or brand revitalization forward with digital insights and execution that cannot be matched.
Veeva Systems Inc. is a leader in cloud-based software for the global life sciences industry. Committed to innovation, product excellence, and customer success, Veeva has more than 650 customers, ranging from the world’s largest pharmaceutical companies to emerging biotechs. Veeva is headquartered in the San Francisco Bay Area, with offices throughout North America, Europe, Asia, and Latin America.