Squeaky Wheel Media Launched Luxury Awaits.com, a Microsite for the New Lexus ES350

New York, NY, April 16, 2008 --(PR.com)-- The website is designed for the women who reach for the first time the world of luxury. With Alicia Keys, whose talent, glamour, style and success make her a powerful icon that embodies this essence, Lexus brings you the world of luxury and its many facets, from travel, living, art and fashion to music, entertainment, food, wine and wellness. Editorial tips guide you through the luxury lifestyle, showing you the know-how's and insider secrets of attaining the essence of luxury.

Interactivity and participation were enhanced through features such as My Book, which allows you to save selected articles for future reference and to share them with friends.

“The concept is to offer intriguing content to the target audience in a conversational manner to keep them coming back and convert them into viral agents for the site. The objective is to grow the number of featurettes by adding quality content from Lexus and their partners.” Imelda Suriato – Creative Director at Squeaky Wheel Media.

www.luxuryawaits.com

About Squeaky Wheel Media
Squeaky Wheel Media is an interactive agency specialized in web development, technology, and marketing. Founded in 2001, Squeaky Wheel Media is independent and minority owned. Squeaky Wheel is committed to assisting clients with their business and communication objectives by creating award-winning designs, and developing interactive user experiences. clients include Rodale Publishing, DKNY, Elizabeth Arden, AIG, Deloitte, Lexus...

www.squeaky.com

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