Los Angeles, CA, April 22, 2020 --(PR.com
)-- Several established LA-based clothing companies have formed a coalition to make face masks with the mission of keeping local workers employed and donating masks to essential farm workers through a partnership with the United Farm Workers. The coalition, called CVRD Mask (CVRD), has initiated online sales of its masks at cvrdmask.org
CVRD, which stands for Covered, is focusing on sustainability and comfort. Several of the masks are made with Tencel, a natural bio-based fabric with antimicrobial and antibacterial properties. Each mask is washable to help reduce the amount of waste going into landfills. CVRD’s lead designer Deirdra Jones (Rendall Co.) spent weeks prototyping different designs for each mask before selecting the most breathable and comfortable ones to make.
CVRD is donating masks to farm workers, a neglected group of essential workers that is critical to the food supply. Most farm workers do not have health insurance or social benefits. They often live together, share water and food, and are exposed to pesticides which makes them more susceptible to respiratory illnesses. If COVID-19 spreads in farm working communities, the food supply could be seriously threatened.
CVRD is working with the United Farm Workers (UFW) to ensure that donated masks are distributed to farm workers across the state of California. The UFW, founded by Cesar Chavez and Dolores Huerta, has been fighting for farmworker rights for nearly six decades.
CVRD is promoting the manufacturing of American-made masks to help rebuild the economy. By paying fair wages and following COVID-19 workplace protocols, CVRD is pursuing its goal of sustaining local businesses and employees during these difficult economic circumstances.
The coalition behind CVRD Mask includes:
· 9B Apparel: 9B apparel is a manufacturer with 20 years of experience operating cutting and sewing operations in LA.
· Rendall: A designer of high-end apron wear and workwear manufactured in LA (formerly Jones of Boerum Hill).
· dRA Clothing (dRA): An independent women’s clothing line based in LA whose products are sold by Anthropologie, Nordstrom’s, and boutique stores throughout the nation.
· Nouveau Fabrics: An LA-based supplier of fabric and prints to clothing manufacturers for nearly 30 years.