Joe Morton is an explorer. He travels the world, immerses in culture and revels in people, places and cuisine. Joe’s no ordinary traveler. He digs in and absorbs the experience. He sees what other people might overlook. Call it focus, call it vision—it triggered a discovery that would forever change the nutritional supplement landscape.
As he sat in an open–air café in Southeast Asia, he simply couldn’t avoid it: the Queen of Fruits, the mangosteen, the fruit with the sensational pulp and traditional healing properties. It was unique, yet time–tested. Fresh, yet ancient. It was the perfect fusion of flavor and science. Joe Morton embraced the fruit, saw the potential, and knew that XanGo would rise.
Fall 2002: A handful of employees pack a small office. Fax machines spit sheets of paper. Trays can’t contain the stream. Six founders head to the “conference room”—it’s little more than a storage closet with a fold–up table and too few chairs. This is how it starts. This is XanGo in infancy. This is the beginning.
Fast-forward: 60,000 sq.-ft. office building—and two more 100,000 sq.-ft. super–facilities on the way. Hundreds of corporate employees. A legit conference room with a projector and all. This is how it continues. This is how it grows.
And somehow, this is still just the beginning.