Sausalito, CA, July 23, 2009 --(PR.com
)-- Many vacation rental owners are feeling the economic pinch. According to proprietary research commissioned by HomeAway(R) as part of the National Association of Realtors' (NAR) 2008 Investment and Vacation Home Buyers Survey released in the second quarter of 2009, the economy has more second home owners than ever before deciding to rent their homes to vacationers.
While the NAR reports a sharp decline in total second home sales for the second consecutive year, the percentage of buyers purchasing with the intent to rent has more than doubled since 2005, reaching a record-high of 27 percent in 2008.
Jayne Brodie is a rental property owner who has developed a system that focuses on reaching out to renters by understanding how they search for property, as opposed to relying solely on traditional vacation rental advertising listings and discounting to attract renters. She details her simple strategies in her free special report for vacation rental owners at: http://www.bookedsolidrentals.com/free_resources.php
The last few years have brought a dizzying array of vacation rental listing sites, and HomeAway has purchased many of the leading sites, though they still operate under their own brand names. With so many paid sites to choose from, and even more free sites, it’s very easy for owners and renters to get overwhelmed fast.
“Keeping a vacation rental property booked simply revolves around understanding how your renters are looking for you,” Jayne says. The vacation rental landscape has changed, and vacation rental owners need to understand how to respond. It’s not about listing your property on every vacation rental site out there; it’s about creating communications that are targeted around the search terms that renters use to find vacation rental property. It’s also about providing local knowledge for your renters so that you stand out over your competitors. One of the reasons that people choose vacation rental properties is because they want a more personalized experience. The more you can do to create that experience for them, the more bookings you will see from both new and existing renters.
Once Jayne decided she needed to treat her vacation rental property like an online business and develop a system for marketing it, everything turned around. The end result? After a lot of trial and error, she’s spending less money than ever before, and her occupancy rate is consistently over 90%.
Jayne is the author of “The Booked Solid Blueprint” and is the founder of “Booked Solid Rentals.” Jayne delivers high-impact, low-cost strategies to help vacation rental owners keep their properties booked solid. For more information about her book and her personal consulting, visit: http://www.bookedsolidrentals.com
Booked Solid Rentals