MobileCause Acquires iPhone Mobile Giving Technology Company; Mobile Payment System Technology Helps Non-Profits Connect with New Donors
MobileCause has acquired Iugo.me LLC, a technology company serving non-profits that deploys innovative mobile giving solutions for cell phones, smartphones, and other mobile platforms including the iPhone, Blackberry, and Palm Pre. Terms of the acquisition were not disclosed.
Iugo.me is an innovator in mobile giving solutions and was first to market with an iPhone mobile giving application.
MobileCause is the leader in providing Web-based services to non-profits nationwide for launching and managing mobile payment donations, messaging, and text-to-screen. Its Web-based tools are recognized as leading edge in this emerging market and are preferred by many recognized non-profits.
“Iugo.me has a technology platform that expands MobileCause’s messaging platform to include an even richer, more interactive user experience,” said Daniel Scalisi, President of MobileCause. When partnered with MobileCause’s Web administered mobile technology and micro-donation mobile payment system, it delivers an exciting, best-of-class cause marketing vehicle to reach and retain a new demographic of advocates. “Iugo.me has done a tremendous job attracting nationally recognized customers and delivering applications that not only engage but introduce an entirely new way to drive donor success and engagement,” said Douglas Plank, CEO of MobileCause. “Combining these tools with effective calls-to-action is transforming the entire fund raising industry.”
“Mobile devices, especially smart phones, are where so much of our interaction is going; by 2012 they will outnumber computers 3-to-1” said Adolph Santorine, President of Iugo.me. “We help non-profits connect with their supporters in a very immediate and personal level. Unlike other fund raising messages and cause marketing efforts, our applications remain on the user’s smart phone, giving the cause the additional exposure that is so critical to a successful fund raising campaign.”
MobileCause will begin immediately integrating and marketing the mobile giving application platform. Adolph Santorine will join the management team at MobileCause, and Iugo.me’s business development and technical teams will also become part of MobileCause.
About Iugo.me LLC
Iugo.me (www.iugo.me) was founded to help important causes connect with a new class of donor. Its iPhone apps and technologies for similar platforms make it engaging and easy for important causes to be part of the new media experience that is going on every day with the most personal of electronic devices, the smart phone.
About Mobile Cause
MobileCause (www.mobilecause.com) is a leading provider of mobile services to the non-profit market. MobileCause delivers non-profit organizations a simple-to-use Web-based communication platform for the complete launch and management of mobile donations, messaging, and text-to-screen audience polling over SMS, twitter, and SMTP. MobileCause is a company comprised of leading non-profit and technology professionals with the right blend of experience to help non-profits utilize these leading 21st Century tools to grow, engage, and retain their member and donor bases.
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