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"How do You Like Me Now? A True Story of Greed, Fear, and Disaster as a Wall Street Day Trader" by Successful Day Trader Robert James Perrego Now on Sale

Robert James Perrego releases memoir.

New York, NY, June 15, 2012 --( Robert James Perrego of Buy Low Sell High LLC has announced the release of his memoir, titled “How Do You Like Me Now? A True Story of Greed, Fear, and Disaster as a Wall Street Day Trader.”

The book includes the true story of how Perrego learned to trade and how it affected his life. In 1998, when the Internet bubble was bulging and the stock market was on fire, everyone in America seemed addicted to stocks. In October of that year, Perrego signed on as a day trader at WorldCo LLC. His life soon became a roller coaster of soaring highs and crushing lows that almost drove him insane.

“Learning to make money was like learning how to win in Vegas,” said Perrego. “A profitable day made me so high that I bounced off the walls. But when I lost a ton of money, I plunged into a depression so deep that I wanted to hide under my bed. This book details it all.”

Perrego grew up in Guilderland, a suburb of Albany, New York. After obtaining degrees in Mechanical Engineering, an MBA and a Masters in Economics, he headed to New York City to begin his career on Wall Street.

Perrego now has well over a decade of experience as an analyst and trader in both the fixed income and equity markets. At the company he founded in 2007, Buy Low Sell High LLC, he provides professional market advice to both the home investor and professional trader. In his honest, insightful and gripping book, Perrego takes the reader behind the scenes into a hidden, high-stakes world where triumph and disaster often take place in the blink of an eye.

“Originally, I started to write a book about how to trade and invest. This has been done to death, so I decided to tell the story about how I learned to trade. I did this in order to make it more entertaining and to better reach and teach people about how to manage their money. Another reason was that I have never seen a single article, movie or a story about what real day trading or any type of real trading was like.”

“Trading is psychology, and I went a step further into the psychology of struggling to be profitable as a trader,” said Perrego. “The wins and losses affected my relationship with my girlfriend and my mental state overall over the years. My story includes triumph, disaster and even love. Trading is not just about fighting the market, it is also a psychological struggle within yourself.”

“How Do You Like Me Now?” is available online from Barnes and Noble and Amazon, in both paperback and Kindle formats. To learn more, visit

Please direct inquiries to: Robert James Perrego, 917-509-1236
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Robert James Perrego

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