Los Angeles, CA, January 18, 2015 --(PR.com
)-- INCA KOLA brand a trademark of The Coca Cola Company announced Melissa Mercado, the winner of the INCA KOLA FLYAWAY SWEEPSTAKES CALIBASH 2015.
Melissa Mercado, a Bronx, NY Native and INCA KOLA Corporate Executives will be joining the celebration together at the INCA KOLA FLYAWAY SWEEPSTAKES CALIBASH 2015 Concert which will provide great entertainment to Latin Urban music fans and the opportunity to sample INCA KOLA at the CALIBASH Festival, a pre-concert event free to the public from 2-7 PM outside the Staples Center.
INCA KOLA has partnered with SBS Interactive in conjunction with Mega 96.3 Los Angeles for an all-expense paid fly away for a lucky winner and a guest to the mother of all concerts in California CALIBASH 2015 starring A- list Latino talent, (i.e. Pitbull, Carlos Vives, Don Omar, Winsin and many others) at Staples Center on Saturday January 24th.
“We are excited to take INCA KOLA to the next level, we want to reach the tech savvy consumer,” says Liz & Randy Berman.
Elizabeth Berman, President of Continental Food and Beverage Corporation is spearheading the MBE family owned Company’s initiative to go to the next level in marketing and promotions using digital media during 2015. Eddie Rodriguez of Latin Works Music (newly appointed head of marketing, growth and events for the INCA KOLA brand) said, “This is only the beginning of what we expect to be a year of promoting INCA KOLA aggressively using English - Spanish language digital media combined with a music and sports driven strategy to connect direct with INCA KOLA consumers nationwide.”
Liz Berman has been recognized for her efforts as an entrepreneur, educator, and humanitarian. Currently the President of Continental Food and Beverage, Inc. (CF&B Inc.), has been the exclusive bottler and distributor of the Inca Kola brand for The Coca Cola Company in North America, Europe, Asia, Central and South America (except Peru) since 1985. Elizabeth spearheads the company’s Community Outreach and government affairs which supports local, national and international organizations. She has volunteered for over a decade and sponsors humanitarian missions throughout Latin America. Recently, she had an active role in Friends of Lead Free Children, which holds annual trips to the town of Haina, D.R. to clean up one of the worst lead contamination sites in the world.
Mrs. Berman has served as Board of Director for United States Hispanic Chamber of Commerce (USHCC) since 2009.The USHCC actively promotes the economic growth and development of Hispanic entrepreneurs and represents the interests of 3.2 million Hispanic-owned businesses across the United States that together contribute in excess of $468 billion to the American economy each year.
Unlike other soft drinks, INCA KOLA is only 140 calories per serving and Diet Inca Kola has zero calories per serving plus does not leave an aftertaste. INCA KOLA combines all of these remarkable ingredients from Peru together in a refreshing golden colored drink. Satisfied customers overwhelmingly agree that INCA KOLA is by far the most appealing carbonated beverage available and taste great especially with Spanish food.
Join Liz Berman in Los Angeles on Saturday January 24th for their first Fly Away promotions in the history of the company.
INCA KOLA company believes strongly in philanthropy and commitment to the US Hispanic community. Liz Berman, President and Randy Berman COO are co-founders of CF&B Inc.a family owned, operated and certified Minority Business Enterprise.