Beirut, Lebanon, September 09, 2015 --(PR.com
)-- The issues of drugs and drug addiction have always been a taboo in the Arab world, to the extent that—up until this day—there are no official statistics about the matter.
Mentor Arabia, a regional non-governmental organization which advocates drug prevention among Arab children and the youth in coordination with Bobolink Creative Boutique, has launched the first pan-Arab anti-drugs campaign entitled “Ma Btefro’ Ma’eh” (I Don’t Care) geared towards drug awareness which contributes to support and strengthen the fight against drug addiction.
Lebanese actress Aimee Sayah and Saudi Football Legend Sami Al Jaber joined hands and cooperated in launching the biggest drug awareness campaign, shooting a TVC in Beirut where they would tackle the issue of addiction using reverse psychology. “As public figures, we play an influential role towards the society & awareness is part of it,” said Sayah and Jaber.
Moreover, a press conference took place earlier today in Beirut where all Arab media outlets were present. In parallel, the campaign will be present on all Social Media platforms where quotes, tips and Q&A videos are available to audiences.
About Mentor Arabia – Mentor is the leading international non-government organization working globally to prevent substance abuse. We empower children and young people to make healthy decisions and to avoid drug use and substance abuse. We support donors/companies in doing good for children and young people.
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