GEAR AID Launches Sleek, New Look
GEAR AID's rebranding reveals new names and eco-friendly packaging; combining multiple sub-brands into one to bring dive, watersports and outdoor care and repair products together under four collections: Aquaseal, Seam Grip, Revivex, and Tenacious Tape.
While GEAR AID’s extensive product line has been refined and repackaged, the products themselves remain the same. “Aquaseal, Seam Grip, Tenacious Tape, and Revivex are tried and true favorites,” says Clark Campbell, GEAR AID president. “These products have been the go-to answers to gear problems for decades. We want to build on that legacy, grow the collections, and continue to make it easier for people to find solutions.”
Beyond the product re-structuring and redesign, GEAR AID aims to reduce its carbon footprint by using more eco-friendly packaging. For example, the new Revivex pouches contain less plastic than regular bottles, resulting in less waste. “We care about the environment,” says Sean Fields, VP, Brand. “We want to keep gear performing while decreasing the amount of packaging that goes to the landfill.” GEAR AID’s rebrand goals are to simplify the buying process for consumers searching for a reliable fix to outerwear and gear failures, and simultaneously reducing waste through innovative packaging. Visit gearaid.com to see all that’s new.