Fort Lauderdale, FL, May 15, 2019 --(PR.com
)-- Sally On Media, a content marketing company, is teaming up with consulting firm UniteUs Group, it was announced today. Their combined goal is to offer a seamless set of brand-building and content-marketing services to mid-sized and large corporations.
Ad industry veteran Andrew Martineau founded UniteUs Group in 2017 to offer a unique business model to clients, in partnership with independent tech, design and creative firms.
UniteUs Group functions as a boutique consultancy to not only answer clients’ most complex problems but also invent and prototype physical and digital products. Under the UniteUs Group umbrella, partner agencies form nimble teams to offer customized branding, advertising and promotional services.
“As digital platforms multiply and consumer expectations evolve, large ad agencies find it hard to adapt,” Martineau says. “UniteUs Group, however, has a consortium-type model whereby we partner with independent, specialized shops based on client needs. We’re joining forces with Sally On Media for much-needed expertise in content marketing strategy and creation. Together, we’re transforming clients into dynamic storytellers with unique points of view that engage coveted audiences.”
Having founded Sally On Media in 2014 in New York City, Sally-Ann O’Dowd located to Fort Lauderdale in 2017. Like Martineau, she has an international advertising background that is unique in South Florida.
“In today’s screen-driven society, all companies need to think like media companies, constantly asking themselves, ‘What type of content resonates best with my customers?’” O’Dowd says. “UniteUs Group and Sally On Media share a passion for answering that question. Our complementary services will result in a beautiful and seamless expression of each client’s brand, across all platforms.”
Sally On Media conceptualizes, writes, edits and partners with designers to create content such as:
· Websites, video scripts and blog posts
· Email newsletters and sales brochures
· Press releases and assets for social media
· Multimedia, video-infused e-zines and e-books
· Columns for LinkedIn, Medium and Thrive Global
· Keynote speeches, conference exhibits and panels
Behind each piece of branded content stands the quality of a professional journalist. O’Dowd is a freelance writer for Lifestyle and sister publication South Florida Business and Wealth. For Velocitize, she covers the intersection of technology, pop culture and advertising. She is also the publisher of “Creativity Is Contagious: Brands and Culture for the Common Good,” an e-zine about the complex business landscape in an era of consumer activism.
“UniteUs Group prides itself on partnering with the most creative minds in business,” Martineau says. “We now stand for exceptional writing, too.”
About UniteUs Group
Opening in 2017, UniteUs Group is an advertising and marketing consultancy developed under a new model that unites various synergistic entities under one umbrella to deliver progressive creative that benefit clients and communities by ways of notoriety, innovation and profit. Consulting services include: market research, R&D, product and service design, prototyping, and the development of both e-commerce and brick-and-mortar retail brands. Creative services include: brand strategy, brand design and identity, interactive marketing, creative direction, public and media relations, media planning and buying, event curation, and experiential marketing.
UniteUs Group and partner agencies have experience across many verticals including: travel & tourism, luxury, mass-market consumer brands, finance & insurance, retail & fashion, resorts & hotels, real estate, food & beverage, health & beauty and the boomer market. For more information about UniteUs Group, please visit www.uniteusgroup.com and @uniteusgroup.
About Sally On Media/Sally-Ann O’Dowd
Sally On Media is a Fort Lauderdale, Fla.,-based public relations and content-marketing company founded by Sally-Ann O’Dowd. Her entrepreneurial venture follows an extensive corporate career in Washington, D.C., Chicago, New York, London and Paris. O’Dowd has led PR and multimedia content marketing initiatives for international companies including: Accenture Interactive and design firm Fjord; McGraw-Hill and Standard & Poor’s; Publicis Groupe agencies and clients including Coors, Miller, Purina, Mercedes-Benz and Visa; and entertainment company My Love Affair and its client MUMM Champagne, among other luxury, health, media and tech brands. For more info check out: corporate case studies at www.sallyonmedia.net; multimedia, video-infused e-zines at www.issuu.com/sallyodowd.