Where Do You Celestron®? Spotlights Your Memorable Moments for New Campaign

Celestron unveils its inspirational interactive campaign, sourced from your stories about using Celestron telescopes, sport optics, and microscopes.

Where Do You Celestron®? Spotlights Your Memorable Moments for New Campaign
Torrance, CA, May 07, 2013 --(PR.com)-- Celestron, the world’s #1 telescope maker, wants to know: where do you Celestron?

Celestron is thrilled to introduce Where Do You Celestron, their yearlong campaign that brings their multiple industry-leading products to life through the vibrant personalities of the creators and users behind the optics. The campaign was officially unveiled at the 2013 Northeastern Astronomy Forum (NEAF) at Rockland Community College in Suffern, New York, with video interviews detailing how Celestron employees actively incorporate Celestron products into their daily lives.

“With print ads, videos, social media, and a constantly updated website, Where Do You Celestron is truly an all-encompassing experience designed to excite and inspire,” said Dave Anderson, President and COO of Celestron. “We can’t wait to read all of your submissions detailing how a Celestron telescope, sport optic, or microscope has enriched your life.”

The campaign is centered at WhereDoYouCelestron.com, where visitors can watch videos, read bios, and explore an interactive map. But while the map may be sparse right now, it’s up to you to populate it with your stories from around the world, whether it’s stargazing with a SkyProdigy telescope in a national park, spotting a rare bird through a pair of Granite binoculars, or watching a child’s face light up at seeing an amoeba under the InfiniView digital microscope.

Your memories will become the basis for not only the map, but also featured blog entries, Facebook posts, upcoming advertisements, and a future contest. Visit WhereDoYouCelestron.com for more information and to share your story.
Michelle Meskill
310-328-9560 ext. 205