Backed by independent research and polls, there is a 72 percent likelihood that a prospective client will conduct an online search of a lawyer, to find the most appropriate form of legal assistance and/or to get an idea of their selected lawyer’s professional career. The end result is the prospective client will alway s acquire services from the lawyer that took the time to provide detailed information. By taking the time to provide your professional career, accolades, accomplishments and even a short biography, you gain power and the control over your professional image, clear any confusion between yourself and another lawyer with the same and/or similar name as yours, control of the message and image you want the public, peers and, prospective clients to perceive.
For over a decade, American Law Society focused efforts in private research and polling for strategic development. In doing so, we learned a great deal regarding lawyers, legal clients and, a lawyers professional needs. Our next step was the process of interviewing tens of thousands of lawyers and surveying their practices. The final outcome of our research described a void in the legal community of an organization that was 100% dedicated and also possessed the tools, capability and, comprehension of the day to day and case by case acumen lawyers of today and of the future need ranging from digital & media tools, networking and communication among their peers to client growth just to name a few.