GPS Based App "Green Travel Choice" Makes CO2 Reduction Simple for Responsible Travellers - Try It on Your iPhone Now

Pocketweb partners with leading environmental organizations to release a new green iPhone app, adding to its successful location-based mobile solutions. This initiative directly supports Ecotourism and Cleaner Climate projects that reduce the emission of greenhouse gases.

GPS Based App "Green Travel Choice" Makes CO2 Reduction Simple for Responsible Travellers - Try It on Your iPhone Now
Sydney, Australia, April 15, 2010 --( Pocketweb Ltd., in partnership with The International Ecotourism Society (TIES), announces the launch of a new GPS based CO2 tracker based on Pocketweb's award-winning location-based web and mobile platform Pocket Life. Named “Green Travel Choice” the application is out now on the shelves of Apple's iTunes App Stores worldwide.

Green Travel Choice gives responsible travelers a simple and effective way to make informed travel choices, helping to reduce the carbon footprint of their journeys – whether it’s the next trip overseas or just a ride downtown. With only two clicks on the map Green Travel Choice will show possible travel options for your route (out of nine typical modes of transport) and the expected CO2 emissions for each transport option.

Unlike other tools that offer static carbon calculation, Green Travel Choice allows you to find out about your emissions before or as you move. The application includes the Travel Logbook function that stores information on each trip, serving as a summary of your travel carbon footprint over time. At any time, you can use this information to optimize your CO2 saving, offset your emissions or share your numbers with your friends, colleagues, or sustainability programs at your workplace.

According to Alexander Koeppen, CMO of Pocketweb, an average person in industrialized nations emits about 50-66 kg (110-145 lbs) of CO2 every week for travel. “If you drive an SUV from New York City to Washington D.C., for example, the carbon footprint of your travel will amount to about 110 kg (240 lbs) of CO2. If you take the train instead, you can reduce this to 21 kg (46 lbs).”

When you download the Green Travel Choice iPhone application, you will also receive a US$15 voucher to join The International Ecotourism Society (TIES) as a Traveler member. “TIES team is excited to support and be part of this joint initiative to raise awareness of the climate impact of individual traveler awareness,” says Ayako Ezaki, TIES Director of Communications, "Green Travel Choice is not your usual carbon calculator; it offers a new and innovative – and fun – approach to measuring and managing your footprint."

With this initiative Pocketweb will support Ecotourism projects by TIES and renewable energy projects by Carbon Offset Partner Cleaner Climate. “The partnership approach helps to raise awareness and drive industry collaboration. Launch partners include TIES, Cleaner Climate and Commute Greener!. More partnerships are in preparation” says Pocketweb CEO Hanno Blankenstein.

Pocketweb welcomes additional partnership and collaboration opportunities to enhance the marketing and implementation of Green Travel Choice.

Green Travel Choice is available on the iPhone App Store now.

About Pocketweb
Pocketweb works out of Australia, New Zealand and Germany and develops and provides technologies and solutions for Location Based Services (LBS) and LBS-enabled Social Networks including customized mobile applications across leading mobile platforms. In 2008 Pocketweb launched the leading geo-integration platform "Pocket Life" for mobile devices and web browsers which provides applications and bundled solutions for consumer and B2B markets.

About The International Ecotourism Society (TIES)
The International Ecotourism Society (TIES) is a 501(c)(3) nonprofit organization committed to promoting responsible tourism practices that benefit conservation and communities. Representing the voices of stakeholders from all corners of the world, TIES' global network supports and is supported by members from over 90 countries, who are leading the vital efforts to make travel and tourism more sustainable.

About Cleaner Climate
Cleaner Climate develops and supports what are known as Clean Development Mechanism (CDM) projects. Cleaner Climate is supported by the world’s leading climate change advisers with a portfolio including The World Bank, Japan Carbon Finance and the European Carbon Fund. Specialties include: Creating and executing corporate carbon management plans and strategies, conducting emission assessments and reports, developing and trading emission reduction projects and credits. Cleaner Climate is headquartered in the United Kingdom and has a global network of operations in Europe, North America, Africa, Asia and Australia.

About Commute Greener
Commute Greener! provides you with the most comprehensive tools for reducing your organization’s or city’s CO2 footprint. At present, individuals can download Commute Greener as an application for the iPhone. To download the application to other mobile phones, a city, company or organisation must first order access to the application for its inhabitants, customers or employees.

Alexander Koeppen